How exactly do you make pitch alcohol as a health food? Snack and wine manufacturers have been playing this game brilliantly for years.
What are some examples of the kind of behavior that gets the Institute so riled up? Oh, things like Fragoli strawberry liqueur emphasizing its antioxidant benefits, or Finlandia vodka’s claim of being “infused with natural flavors.” The report says that retailers in Los Angeles advertise Lotus Vodka as a “Vitamin B Enhanced Super Premium Vodka.” However, since alcohol is known to inhibit the absorption of nutrients like Vitamin B1 and B12, Dr. R. Curtis Ellison at the Boston University Medical School says that putting B12 in alcohol is “like putting vitamins in cigarettes.” As the report says: “Ad campaigns for these products included claims that defy science and common sense. Using terms like ‘vitamin B enhanced,’ ‘antioxidant nutrients,’ and ‘all-natural,’ combined with images of fruit or young athletes running or cycling, these products are promoted as logical compliments to a healthy, fitness-oriented lifestyle, without a hint of irony.” We get that, but are they saying that vodka is not all natural?
"Drink beer to lose weight? Muscle-up with a vodka tonic? Latest Deceptive and Dangerous Marketing Trend by Big Alcohol"