Thursday, July 14, 2011

Alcohol companies turn focus on the health food crowd

Did you know that Big Alcohol has adopted tight marketing strategies such as using the term natural to convince you that their products are good?

How exactly do you make pitch alcohol as a health food? Snack and wine manufacturers have been playing this game brilliantly for years. We are just not seeing beer companies jump on this trend with low-calorie beer, natural fruit infused vodka, etc. The Marin Institute has been following this trend for a few months and they are calling it deceptive advertising.

What are some examples of the kind of behavior that gets the Institute so riled up? Oh, things like Fragoli strawberry liqueur emphasizing its antioxidant benefits, or Finlandia vodka’s claim of being “infused with natural flavors.” The report says that retailers in Los Angeles advertise Lotus Vodka as a “Vitamin B Enhanced Super Premium Vodka.” However, since alcohol is known to inhibit the absorption of nutrients like Vitamin B1 and B12, Dr. R. Curtis Ellison at the Boston University Medical School says that putting B12 in alcohol is “like putting vitamins in cigarettes.” As the report says: “Ad campaigns for these products included claims that defy science and common sense. Using terms like ‘vitamin B enhanced,’ ‘antioxidant nutrients,’ and ‘all-natural,’ combined with images of fruit or young athletes running or cycling, these products are promoted as logical compliments to a healthy, fitness-oriented lifestyle, without a hint of irony.” We get that, but are they saying that vodka is not all natural?

Read more in the following news article published by Marin Institute.

"Drink beer to lose weight? Muscle-up with a vodka tonic? Latest Deceptive and Dangerous Marketing Trend by Big Alcohol"

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