In order to engage students during the Super Bowl this year, we're stepping into their world of technology. What better way to reach the average teen than their cell phone (or home computer)! To gain access to instant feedback on the ads from youth, we will be encouraging middle and high school students to TWEET about their favorite and not-so-favorite commercials, during and after the big game.
We will also be tossing out some questions specific to the alcohol ads to gain further insight. But in order to bring the youth on board, we need your help by getting them to "follow" us. And if you want in on what they have to say, you'll need a Twitter account to follow us too.
You and your students can find us on Twitter @DrugFreeAction.
Need to get up to speed on what Twitter is all about? Check out Twitter 101, click here
For the Big Bowl Vote Toolkit that includes everything you'll need to quickly and easily implement your local student questionnaire, with additional ideas on student engagement and follow-up activities, click here.
The Super Bowl is Sunday, February 5th (Kickoff is at 6:30 p.m. EST on NBC).
While you are at it be sure to "follow us" @drugfreetipp.
The Drug-Free Action Alliance is a statewide, 501(c)(3) non-profit charitable organization founded in 1987. We deliver up-to-date information and develop initiatives that serve the immediate needs of those working to prevent substance abuse throughout the State of Ohio and beyond.