Thursday, March 8, 2012
Tobacco Companies' Ads May Influence Youth to Start Smoking
The report, "Preventing Tobacco Use Among Youth and Young Adults," says the "evidence is suggestive that the companies have changed cigarette packaging to increase their appeal to teens, according to CNN.
"Targeted marketing encourages more young people to take up this deadly addiction every day," Health and Human Services Secretary Kathleen Sebelius said in a news release. "This administration is committed to doing everything we can to prevent our children from using tobacco." The release notes that "targeted messages and images that portray smoking as an acceptable, appealing activity for young people are widespread, and advertising for tobacco products is prominent in retail stores and online."
To read the rest of this article, published by Join Together and The Partnership at Drugfree.org, click here.